partners in success

Franchisees receive assistance with design and layout of stores, and construction, where necessary. In addition, professional training programs help the franchisee operate his store up to the System's standards, so that each outlet reflects well on the ICBIY System. Locations are carefully monitored and supported, with numerous programs in place to maximize sales and profits - not just at the grand opening but long after the business has been launched. The Head Office's in-house franchisee services include real estate, marketing, construction and operational assistance. New in-store merchandising materials are developed by the finest creative marketers in the foodservice business, as are techniques for demonstrating to the consumer that they are receiving the freshest, first quality ingredients.

In addition, a very active R&D department is committed to developing innovative new products prompting customers to return again and again - keeping ICBIY ahead of the competition, constantly refreshing the business with new flavors.

Human motivation, a desire to work and succeed is what makes the ICBIY difference. Specifically, we seek people who are highly motivated, self-starters with a sense of responsibility and determination necessary to lead a business. Start with a good site and a dedicated franchisee, apply the ICBIY System, back it up with Head Office support and you get success! Our franchisees are fully involved operating partners - people who are on-premise and help to ensure cleanliness, customer satisfaction and a well run operation all year round.